Sports Campaign & Digital Communication
A visual system designed to transform leadership, positioning and
red-and-black identity into a strong and recognisable digital presence.
DISCIPLINES
Art Direction / Visual Identity / Social Media Design / Campaign Design
CLIENT
Wallim Vasconcellos
PROJECT TYPE
Sports Election Campaign / Digital Communication
CONTEXT
The presidential election of Clube de Regatas do Flamengo engages club members, supporters, the press and digital communities around different visions for the institution’s future.
Within this environment, social media plays a central role in presenting proposals, positioning candidates and establishing dialogue with the wider Flamengo community.
Wallim Vasconcellos’ campaign was developed primarily for digital platforms, requiring an identity capable of communicating leadership, renewal and a strong understanding of Flamengo’s culture.
PROJECT
Dinastia D’Arte developed the campaign’s visual identity and art direction, creating a graphic system designed to organise its communication and establish a consistent presence across social media.
The visual language drew upon Flamengo’s red-and-black colour universe, combining condensed typography, diagonal compositions, textures, intense contrasts and elements of depth. The objective was to preserve the emotional connection with the club while establishing an independent campaign identity.
The system was applied across positioning content, proposals, event announcements, quotations, videos, information-led posts and promotional materials, adapting to different formats and publishing rhythms.
DESIGN APPROACH
The design strategy focused on:
• Building an identity immediately connected to Flamengo’s culture without reproducing the club’s institutional communication
• Transforming the concept “Flamengo em outro patamar” into a recognisable visual territory
• Developing a modular system for different social media formats and content categories
• Ensuring hierarchy, legibility and consistency throughout the campaign roll-out
RESULT
The project established a cohesive and recognisable digital presence for the candidacy, enabling different messages to be communicated within a consistent visual territory. The system balanced Flamengo’s powerful symbolism with an independent campaign language, providing consistency, flexibility and agile adaptation across the social media content produced throughout the campaign.