Design and implementation of the digital platform for Breathe Freely Ireland, translating
the organisation’s public health mission into a clear and accessible online experience.
disciplines
Brand Identity - Digital Design - Website Design
Brand Identity - Digital Design - Website Design
Project Type
Institutional Website - Digital Brand Implementation
Institutional Website - Digital Brand Implementation
CLIENT
OHSI- Occupational Hygiene Society of Ireland
OHSI- Occupational Hygiene Society of Ireland
Clear and structured interface for public health communication
Project Overview
Design and development of the digital platform for Breathe Freely Ireland, an initiative dedicated to raising awareness about respiratory health and improving public understanding of lung-related conditions.
The project translated the organisation’s mission into a clear and accessible website, designed to communicate medical and advocacy information through a calm, structured and trustworthy visual environment.
Challenge
Public health initiatives often need to communicate complex medical information to a broad audience with different levels of familiarity with the subject.
The challenge was to create a digital platform capable of presenting this information clearly while maintaining credibility, accessibility and a consistent visual identity aligned with the organisation’s mission.
Additionally, the existing visual identity required refinement to function effectively in a digital context.
Approach
The project focused on building a clear digital structure supported by a refined visual system. The website architecture prioritises intuitive navigation and a strong hierarchy of information, enabling users to quickly locate relevant resources and educational content.
As part of the process, the logo was adapted and optimised for digital environments to ensure legibility, proportion and consistent application across the interface.
Typography, colour and layout were carefully balanced to create a calm and accessible visual language suitable for public health communication.
Outcome
The result is a cohesive digital platform that strengthens the organisation’s ability to communicate its mission and engage the public.
The website provides a clear and accessible interface for educational resources, advocacy initiatives and organisational information, supporting Breathe Freely Ireland’s role in promoting awareness around respiratory health.
Role
Website Design
Digital Brand Implementation
Logo Adaptation
Information Architecture
Visual Design
Digital Brand Implementation
Logo Adaptation
Information Architecture
Visual Design