Client / Cultural Partner
Embassy of Ireland in Brazil
Embassy of Ireland in Brazil
#100 -ULYSSES: PELOS OLHOS BRASILEIROS" (Through Brazilian Eyes).
Ulysses Through Brazilian Eyes is a cultural editorial project developed in collaboration with the Embassy of Ireland in Brazil and a network of eighteen Brazilian universities.
The initiative invited students from different regions of Brazil to reinterpret the eighteen chapters of Ulysses through large-scale murals. Each mural translates a literary episode into visual language, transforming narrative into image and literature into territory.
The publication was conceived as both a record and a visual curatorial framework for this collective artistic journey.
My role in the project was to design and art-direct one of the editorial chapters, structuring the visual narrative while respecting the unique pictorial language of each mural.
Rather than imposing stylistic uniformity, the challenge was to translate the physical and expressive power of the murals into the editorial environment.
The art direction followed three guiding principles:
• Preserve the visual and symbolic identity of each mural
• Build a coherent editorial narrative from diverse artistic languages
• Create rhythm, hierarchy and breathing space without competing with the expressive force of the paintings
• Build a coherent editorial narrative from diverse artistic languages
• Create rhythm, hierarchy and breathing space without competing with the expressive force of the paintings
The resulting publication acts as a sensitive mediator between artwork and reader, organising and amplifying the visual voices of the participating students.
Ulysses Through Brazilian Eyes becomes a meeting point between the literary legacy of James Joyce and contemporary Brazilian artistic production — an exercise in cultural translation through design.
